What is Packaging?

Packaging refers to the process of designing, evaluating, and producing packages.

Why is Packaging necessary?

The functional aspect of product packaging is how it promotes and displays the product within. Many products, particularly food products, include a description of ingredients and nutritional information on the packaging. It also acts as a silent salesperson.

Process

Service Selection 🡪 Virtual Consultation 🡪 KYC & Scope of Work 🡪Upfront payment clearance 🡪Onboarding 🡪 Point of contact (POC) Assigned 🡪 Dedicated Project Dashboard 🡪 Project Brief  🡪 Strategize🡪 Three Design options 🡪 client approves one design 🡪 proofreading of data by POC 🡪 Sent to the client for approval 🡪 Tweaking decision making by client 🡪 Pending payments 🡪 Delivering final assets and files. (soft copy as well as printable files)

Checklist

The following need to be provided by you:

  1. Company logo and tagline
  2. Product logo and tagline
  3. Trademark or/and registration number. 
  4. Government authorization needed on packaging (EG: ISO, FSSAI)
  5. Ingredients or product details that must be mentioned on the package
  6. Instructions of usage, if any
  7. Maximum Retail Price (MRP)
  8. Package dimensions
  9. Colour limitations, if any
  10. Maximum number of colors to be used 
  11. Bar code on the packaging (or can be availed exclusively)
  12. Manufacturing and expiry date (date or best before)
  13. Batch no. 
  14. Weight or quantity
  15. Any other information

FAQs

1.
Do you provide printing services?

No, our services are limited to designing

You will be provided with 3 options, presented in the form of a mock-up.

The designs provided will be a mock-up.

The final output while printing depends on the material, type of printing, etc. our job is limited to designing.

No, we do not. The company must provide it to us as per their standard process or bar car provided on their other products.

Testimonials

Resources

Why Branding?

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Branding

17 Pages 5 MB
Download

What is not a Brand?

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Branding

9 Pages 3 MB
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Rebranding

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Branding

Page 1 MB
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Personal Branding

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Branding

13 Pages 267 KB
Download

How to build a brand?

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Branding

8 Pages 1 MB
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Brand Touchpoints

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Branding

19 Pages 10 MB
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Brand Process

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Branding

15 Pages 6 MB
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Brand Personality and Archetypes

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Branding

22 Pages 7 MB
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Brand Name & Tagline

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Branding

20 Pages 2 MB
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Brand Identity

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Branding

14 Pages 4 MB
Download

Package

Branding

Branding

Strategy

Brand Positioning

Identity Design

Brand Collaterals

Brand Guidelines

Brand Assets

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Evogue Media LLP, Office No. 4, Veena Towers, Veena Nagar Phase 2, Mulund West, Mumbai - 400080

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