Branding is not just about the logo of a brand, but it’s about the perception and the image that you create of the brand in the minds of your customers. It helps customers to define what they feel about the brand. More importantly, branding helps in standing out for an organization in front of its competitors.
Brand Designing is everything that defines your brand visually. It is that differentiating factor for your organization which helps to define you differently from your organization. It helps in developing trust with customers and consumers on a long-term basis. Brand Designing would help you choose your desirable consumers. Along with making yourself a brand, you can attract the right vendors at the right cost. It has the most impact on the valuation of your organization i.e. making yourself a brand would always help in the valuation of your organization.
Branding can be divided into 3 easy steps for simplification:
Clarify, Simplify, and Unify.
Branding is a process where you have to find the right USP of your product and target it to the right consumer accordingly. In this branding process, USP has to be highlighted in order to acquire customers. To develop a brand for a particular business, clarifying the strategy, simplifying the idea and the structure is necessary and unifying the right resource for the right work.
A professional design or branding agency creates visual elements that make up the corporate or brand identity of a company, showing what it stands for and highlighting their beliefs. It's not just purely a logo design and some colours put together and made to look pretty. It's about how the logo design is delivering the right message about the business and it’s idea.
“It was a great working experience with Team Evogue. Even during the lockdown, we got our product brochures designed via them. We were quite happy with the output and their streamlined services even in the testing times.”
“We found the right partners in them because they understood our pain points and right from rebranding, retail activation, space branding, and more. We are always United with them for any brand communication requirements.”
“Rebranding a family-run organization with applications at a greater scale might not have been that seamless but with Team Evogue onboarded, they took care of the integrated branding right from our Logo to our Marketing Collaterals and it has been a great success!”
“We required a new identity for our internal online portal “iConnect”. Evogue clearly understood our idea and requirements. They came up with a brilliant concept-based visual design that was loved by everyone in the team.”
“It was good to work on our educational initiative “Compliance Simplified” program with Team Evogue that helped increase our visibility and gained trust equally from new prospects and current clients. “
It is always pun working with Evogue which reflects in their positioning that they gave for our meal box brand Spicecot – ” Meal Ke Khao ”. Humesha Meal ke kaam karenge!
Evogue Media LLP, Office No. 4, Veena Towers, Veena Nagar Phase 2, Mulund West, Mumbai - 400080