What is Branding?

Branding is not just about the logo of a brand, but it’s about the perception and the image that you create of the brand in the minds of your customers. It helps customers to define what they feel about the brand. More importantly, branding helps in standing out for an organization in front of its competitors.

Why do we do Brand Designing?

Brand Designing is everything that defines your brand visually. It is that differentiating factor for your organization which helps to define you differently from your organization. It helps in developing trust with customers and consumers on a long-term basis. Brand Designing would help you choose your desirable consumers. Along with making yourself a brand, you can attract the right vendors at the right cost. It has the most impact on the valuation of your organization i.e. making yourself a brand would always help in the valuation of your organization.

How is Branding done?

Branding can be divided into 3 easy steps for simplification:

Clarify, Simplify, and Unify.

Branding is a process where you have to find the right USP of your product and target it to the right consumer accordingly. In this branding process, USP has to be highlighted in order to acquire customers. To develop a brand for a particular business, clarifying the strategy, simplifying the idea and the structure is necessary and unifying the right resource for the right work.

Checklist

  1. Name of the brand & company
  2. Legal Availability of the brand name
  3. Sector details
  4. Outline 5 values the company wish to be associated with
  5. Work out the aims of the company moving forward
  6. Info about the organization
  7. Briefing
  8. Ask the client to send all related materials which they like

FAQs

1.
What is Design Branding?

A professional design or branding agency creates visual elements that make up the corporate or brand identity of a company, showing what it stands for and highlighting their beliefs. It's not just purely a logo design and some colours put together and made to look pretty. It's about how the logo design is delivering the right message about the business and it’s idea.

Testimonials

Resources

Why Branding?

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Branding

17 Pages 5 MB
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What is not a Brand?

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Branding

9 Pages 3 MB
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Rebranding

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Branding

Page 1 MB
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Personal Branding

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Branding

13 Pages 267 KB
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How to build a brand?

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Branding

8 Pages 1 MB
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Brand Touchpoints

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Branding

19 Pages 10 MB
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Brand Process

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Branding

15 Pages 6 MB
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Brand Personality and Archetypes

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Branding

22 Pages 7 MB
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Brand Name & Tagline

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Branding

20 Pages 2 MB
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Brand Identity

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Branding

14 Pages 4 MB
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Package

Branding

Branding

Strategy

Brand Positioning

Identity Design

Brand Collaterals

Brand Guidelines

Brand Assets

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